Have you ever come across a company website where the design, look, and feel oozed professionalism and gave you the feeling that you were viewing a “credible website” — until you logged into the community section, forums, or the social network section of the site and you find yourself in unfamiliar surroundings again? This is usually a result of weaving in a free open source platform to extend the website to include a community section or features such as forums. A majority of the free software ...
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It’s been interesting to watch responses from both technology enthusiasts as well as opinions from other big players in the space as Microsoft rolls out its latest Windows 7 operating system. After comparatively disappointing sales of Windows Vista a lot of expectations lie on the new version of Windows and all eyes are glued to how it will be received and perform. With some competition from Apple, Linux and Google upgrading your version of Windows every time a new version rolls out isn’t as man...
Unless restricted by a mega strong firewall policy, I would bet that most, if not half of your employees are totally hooked to social networking websites such as Facebook, MySpace or Twitter … and … that they spend a significant amount of their time in the office interacting with others on those exact same websites. What you’re also likely to see is a large group of “your” managers worried sick about the time “their employees” spend on these sites — and I can bet that they are scrambling to figu...
Lost, Survivor, Dancing with the Stars, or American Idol — if you’re a fan, the real party begins soon after each episode is aired. Location? The community sites where fans gather, tear apart, critic, discuss and share every minute aspect of the show. That’s where the real party begins. Everyone’s favorite shows have not just hooked viewers during the half hour or hour during which they are aired. They have learned quickly to capitalize on their popularity and extend their grip over fans using s...
It’s always great to read a view point that’s so close to your own thoughts that you can’t say it better — and that’s exactly what happened when I read Padmasree Warrior’s post on the CISCO blog “ 5 Predictions For The Future Of Collaboration “. Her first prediction echoes what we’ve been seeing as more companies turn to social networking software to enable their internal and external collaboration requirements. The prediction is “ Collaboration Networks will be to Enterprises what Social Networ...
A online discussion started by a community manager for his company’s internal social network brought out an issue which is critical to the smooth operation of online communities both internal and external. One of the users on their internal business website network copied and pasted an article off another site possibly without realizing it’s a copyright violation. When you build a community for the business and have a number of different users actively adding to content, linking and posting, the...
Staying on top of SEO and search engine marketing strategies is a constant challenge for any marketing organization, and the battle for the front pages of search results is ongoing. While one on-site SEO strategy like adjusting titles, meta tags, and adjusting copy to include keywords is a one time or periodic activity, the challenge is the daily ongoing work — and that may be difficult for a single person or a small team to take responsibility for and execute day after day. On a more static bus...
Budgets for online marketing are divided among the several options available from spending on more direct advertising, sponsoring banners and buying Google Adwords to spending on SEO, social media marketing and similar tools. While each business works out its balance with the right mix of these it’s good to take an aerial view of the external community for customers and partners and understand it’s role in the overall online marketing context. Here is a typical flow of an online marketing strate...
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